Your Results

Level

Level 0 indicates a strictly informational site without commerce enabled. Your business is barely scratching the surface of its digital potential, with plenty of greenfield ahead. Your B2B channel isn’t able to do much through your website, with some marketing materials and contact info to engage the sales team.

From here you have the opportunity to break new ground and begin to build more awareness.

Level 1 is commerce-enabled, but likely with a narrow product focus. It is a templated, homegrown, or legacy site with manual updating and scaling issues. For B2B, the site is largely informational, likely with a public-facing dealer portal. You may have basic B2B commerce functions, but very likely still using a ‘request a quote’ form.

Your opportunity at Level 1 is to extend your business with new tools and to new consumers.

Level 2 indicates a maturing business, with deeper product and inventory needs. You are still likely single-channel commerce, but utilizing third-party tools and services to increase sales. B2B functionality behind a login should be standard to you now, and you are beginning to add functionality that truly empowers your buyers.

Beginning to personalize digital commerce experiences is a key opportunity at Level 2.

Level 3 provides unified selling across multiple siloed channels. You have become Intentional and proactive with your approach to ecommerce. Your processes are more mature, defined, and integrated, and you are embarking on automation. B2B customers have access to a robust and interactive support and marketing portal, and have the ability to purchase a full range of products and services, potentially across multiple channels.

Digital commerce finally becoming a key component of the overall business strategy opens up a world of opportunity at Level 3.

Level 4 indicates a forward-thinking digital commerce entity. Your in-house team is larger and more mature, you are scaling much more smoothly, and selling through multiple channels that are all connected. Commerce is data-driven, and you possess advanced integrations of 3rd party systems & tools. Your B2B channel is highly enabled with tools, systems and service support.

rowth opportunities abound, as digital commerce is now a primary focus company-wide.

Level 5 brings a holistic, customer-centric approach. You are part of a global, connected ecosystem that helps redefine the state of the industry. You are utilizing all available sales channels, including highly enabled D2C & distribution channels. At this level there is a mastery of AI, automation, and connected systems.

Pushing the curve and breaking new ground in the industry, at Level 5 you are now defining what opportunities are available to others looking up to your lead.